Talent Marketing Representative

In this role you are responsible to develop, implement and execute the Talent Marketing strategy for the EMEAI region to support the regional hiring needs. You’re contributing to the Talent Marketing actions within the Talent Acquisition funnel to brand Dow as an employer of choice and attract Early Careers talents to apply at our company. You are key in identifying the different behaviours, values, and motivations of our target audiences. And you know how to translate company goals and candidate attributes into attractive effective talent marketing campaigns. As a Talent Marketing Representative, you present your knowledge and insights in an understandable and engaging manner. You act as key contact between Dow Recruiters, Public Affairs, Sourcing and External Vendors. And you are perceived as a valuable advisor and subject matter expert for Talent Marketing topics.

• Create tactical plans for omnichannel talent marketing campaigns, and you are partnering with other teams to finalize and implement those campaigns.
• Identify new channels and marketing tools to expand our reach.
• Present Representative knowledge in an understandable and engaging manner with the objective to increase the Dow brand awareness.
• Function as key contact between Dow Recruiters, Public Affairs, Sourcing and External Vendors. And you are a valuable advisor and subject matter expert for Talent Marketing topics.
• Identify and drive Talent Marketing opportunities for (future) improvements.

What’s your job about?
Due to your persuasiveness, creativity, and team spirit, you reach the diverse target groups for Dow. You can easily balance between working independently and collaborating with your colleagues. You work in a structured and smooth way between different stakeholders.
What will be your core activities?

• Understanding the Talent Marketing needs and meeting those expectations by applying the right actions in line with the Talent Marketing Strategy.
• Creates Early Careers content and manages editorial calendar to ensure continuous and optimized presence on corporate website, social media platforms, etc.
• Vendor management for our Early Careers platforms in close collaboration with the Early Careers Specialist.
• Selects appropriate digital channels to maximize content delivery and leads engagement activities for the targeted outreach.
• Analyzes, reviews and reports on effectiveness of campaigns and uncovers audience behaviors to maximize results for digital talent attraction campaigns.
• Educates and coaches STEM coordinators and University teams on ways to use digital channels specific to persona to achieve targeted outcomes.
• Understands trending keywords used in search engines per functions and businesses to recommend best job descriptions.
• Take the lead in the Talent Marketing Actions and proactively provide solutions and the best approach to brand Dow and to attract candidates.
• Focus on return-on-investment, data reporting and accountable for cost calculation, and related tracking, allocation, and budget approvals.

Other activities you will be involved in:

• Contributing and developing posting Early Careers Campaigns and tracking the effect of the diverse digital media platforms.
• Support in and advise for Dow Early Careers recruiting projects such as University In-house days, assessment centers, campus events etc.
• Focus on effective and consistent branding in alignment with the Dow Public affairs department.

What skills do you have?

• A minimum of a bachelor’s degree in a related field
• Fluency in English, fluency in a second other language is a plus.
• Minimum of 1-3 years of work experience in the Talent Marketing space
• Excellent planning, organizational, and communication skills
• Familiarity with HR Recruitment Platforms such as LinkedIn and Applicant Tracking Systems (ATSs)
• Experience in planning and organization and affinity with Social Media Ads Manager Tools (e.g. LinkedIn/Meta), Google Adwords and/ or Social Media Management Solutions Tools (e.g. Sprinklr).
• Ability to build relationships with clients through expertise and consultation.
• Great interpersonal effectiveness skills, including presentation, negotiation, and effective two-way communication.

Preferred Skills

• Proficiency in English is required. German, Spanish or French language skills (B2 written and spoken) are beneficial!
• Skills & expertise in MS Office. Prior experience with JobTeaser and Workday is nice to have.

Have we sparked your interest? Let’s continue the conversation! Apply and we’ll be in touch with you.

What do you get in return?

• Competitive Salary
• 13th month
• Travel and any tunnel costs will be reimbursed
• 25 vacation days